Concept
Proposed alternative to ‘complexity’ as the real gating variable: how many existing mental models an idea plugs into, how much emotional or identity content it carries, whether it tells the receiver what to do. Selection-side property.
Connections
- Defined in: Virality Trade-off
- Discussed in: Virality Trade-off, Ch 5b — Selection As The Other Engine
- Evidenced by: Information Evolution in Social Media, Memetics — a critique, Not Born Yesterday
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