Concept
What spreads is not what people endorse. Across the political spectrum, people report they do not want high-arousal negative content to go viral — yet it does. The gap implicates the selection gate (especially algorithmic amplification), not receiver preference. (Catalog gap flagged by the psychology-of-virality extraction.)
Connections
- Defined in: Emotional Memetics As The Floor
- Discussed in: Ch 7 — Emotional Memetics As The Floor, Ch 5b — Selection As The Other Engine
- Pressure-tested by: Not Born Yesterday
- Evidenced by: Not Born Yesterday, Psychology of Virality
This is a graph landing page. Use the local graph and backlinks (right) to explore, or open the interactive ontology.