Concept
Treating a made thing as a found thing: an intersubjective truth processed as if objective — ‘money just is valuable,’ ‘the market decided,’ ‘the law is the law.’ The mirror image of 5c’s orthogonality migration (an objective claim processed as intersubjective). The two migrations do opposite damage: orthogonality makes an answerable claim unanswerable; reification makes a renegotiable arrangement look unrenegotiable — which is the camouflage a captured generator wants most, since an agreement that reads as a law of nature has a generator nobody audits. De-reification is therefore a political act, and Ch 10’s job description in one word.
Connections
- Defined in: Intersubjective Truth
- Discussed in: Ch 10 — Political Economy of Attention, Ch 5c — Truth, Compression, and When Each Wins
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